theory
narrative;
- propp's theory - todorov's theory |
audience;
- uses and gratification - golden circle - syringe - sender-message-receiver - reception |
narrative;
- propp's theory - todorov's theory |
audience;
- uses and gratification - golden circle - syringe - sender-message-receiver - reception |
PROPP'S THEORY |
Stories are character driven and develop based on the actions of the characters. All characters can be classified into roles based on how they help progress / structure the story: For example Star Wars a New Hope
HERO: (leads the narrative) person on a quest / seeking something. We want them to succeed
eg. Luke Skywalker who is trying to get the stolen plans of the deathstar to the rebels VILLAIN: person who opposes the hero's quest / typically someone "bad" to make hero look good eg. Darth Vader who wiped out the jedi knights, supposedly including Luke's father PRINCESS/PRIZE: sought by hero and is the REWARD (eg. they get married) can have a minimal or more active role eg. Princess Leia DONOR: person who gives the hero something helpful / magic but they must earn it!! eg. Yoda who showed Luke how to use the force HELPER: the sidekick, who helps the hero. Support role. Usually likable, but not as heroic / attractive as the hero = makes hero look better eg. C3pO / R2d2 who tag along on the quest DISPATCHER: (smaller role) sends hero on quest. Can be combined with other roles eg. Princess Leia who sends a plea for help to obi wan that Luke discovers. She also plays princess / prize FALSE HERO: appears good at first + may be mistaken as hero at first, but is actually bad = tries to show up hero / disrupts quest eg. None in Star Wars, but Prince Charming from Shrek |
3 & 4. most of the story occurs here with character growth and things like that
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MASlow's hierarchy of needsMaslow's hierarchy of needs ranks the people's priorities and motivations in order of importance -- it states that the needs lower down the pyramid must first be fulfilled before attending to the next need. However, there are slight variations for each person, as people have different values.
The first 4 are known as deficiency needs; people will be motivated to satisfy them because they are lacking something. Human behaviour is often motivated by multiple factors at once. Once all have been more-or-less fulfilled, a person has reached self actualisation. They will begin to have bigger goals and a desire for self-improvement, or rather 'to be everything one is capable of becoming.' (Maslow, 1987) |
WHAT - features of the product / services that the company sells
HOW - an explanation of how this makes the product better than its competition WHY - what a company believes in and their goals, not about making a profit Most companies work from the outside ring inwards (what-how-why) stating for example, that they make great stuff and this is what exactly is great about them. Few companies know the "HOW" and fewer still know "WHY" they do what they do. This is what separates the great companies from the merely decent. Sinek claims that actually works is going from the inside - out (why-how-what) For example, Rihanna's makeup line Fenty Beauty. She launched this line because she noticed a problem in the beauty industry, and had a message that she wanted makeup to be inclusive for all people. This is her WHY. Her HOW is that, for example, she has 40 different foundation shades and also a good quality product. And her WHAT is just that she makes makeup, wanna buy it? Sinek claims that people buy products not because of what companies do but why they do it. The message of the brand inspires and appeals to the audience, unconsciously causing them to believe in the product and believe that it is better than the others. |
Essentially, extremely effective propaganda. Assumes that the audience is passive and when "injected" with the message, they will just accept whatever they're being told and respond a certain way. Implies that people are helpless and will not be able to resist the message
ugh idk nobody ever taught me |
MODEL OF COMMUNICATION
In the sender-message-receiver theory, the artist or media acts as the sender. They deliver a certain message within their body of work which can be blatant or subtle eg. a newspaper could say outright how x is a terrible leader, or they could slowly publish negative articles about x over a long period of time, causing people to doubt x's qualifications unconsciously. The receiver is the audience, us. The target audience is able to decode the message from the media, while many others are unable to. In the case of an active audience, there is one more step: feedback. The audience are able to interact with the sender / media eg. comments on youtube videos like with zoella or gaming where you must actively engage with the program. In a passive audience, there is no interaction and no feedback eg. watching a movie, reading a book. |
(aspirer) - seek status. They are interested in status symbols and well known brands that are considered trendy by the general society. They won't hesitate to buy luxury goods
(explorer) - seek discovery. They are attracted to new, innovative brands, products or experiences, and discovering things that are unusual (perhaps that others don't know about) (mainstreamer) - seek security. So they like to be a part of the crowd and are interested in things that from well known, trustworthy brands. They don't like taking risks with what they buy and usually go with whatever is known to be good. They make up 40% of the population (reformer) - seek enlightenment. They are about self improvement, so are interested in social and environmentally conscious brands and things that are good for them personally. So they aren't affected by status and aren't materialistic (resigned) - usually old people, who stick with what they know they like and trust. They don't try new things (struggler) - see themselves as victims and want to escape. They don't care about the future or the environment (succeeder) - desire control, and pick for themselves what they like because they have nothing to prove. They think they deserve the best, but 'the best' is subjective and not based on trends etc. |
PERSONALITY TEST?
I got INFJ-A, "The Advocate." I think this sounds mostly accurate, for example I identify with most of the strength/weaknesses eg. perfectionism or not being interested in shallow friendships. However, such a major part of this personality type is having and being passionate about a cause, and I haven't found my cause yet (or maybe this is just inaccurate for me) |