radio
- CSP: RADIO 1 LAUNCH DAY
- Old vs modern radio
- original fake radio broadcast
- CSP: julie adenuga Beats 1 radio
- Old vs modern radio
- original fake radio broadcast
- CSP: julie adenuga Beats 1 radio
CONTEXT:
In the 40s, after the world war ended, teenagers began to have more freedom, and weren't pushed into growing up and getting a job as quickly. As a result, they began to develop their own culture apart from their parents. However, although radios were the key form of entertainment in the 60s (TV was expensive and not common in most households) there was no channel targeted towards teenagers, where they could listen to the music they wanted. So, they turned to Pirate Radio. Early Pirate Radio DJs were the "heroes" of the young generation - risking everything and going against the law to play the music that people wanted to hear. It was also more appealing to teens because of the less formal style (compared to the BBC's very "proper" radio presenting) which helped build a rapport between the DJ and the listeners. The government initially tried to suppress Pirate Radio, due to their own political motivation. They thought it was distracting people from their own radio stations, and firstly the license fee people paid them for radio etc. (£4) helped fund the BBC. Also, they wanted to be able to control what people listened to but Pirate Radio was unregulated. They were afraid that an entire generation of teenagers would grow up and turn away from conventional radio. Thus, the 1967 Launch of Radio 1 is a significant event because it marked a turning point in radio history - the merge of pirate and conventional radio, and the BBC beginning to provide content suited to teenagers.
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1960s
BBC RADIO LIGHT - light entertainment (comedy/drama) and old people music. Now Radio 2. For the middle class / suburban family, playing easy listening music
BBC THIRD - intellectual smart people discussions and adding to their own knowledge. Now Radio 3. For the upper class, playing classical music BBC RADIO HOME - non music; educational and news. Now Radio 4. For the middle class / suburban family. PIRATE RADIO - music for teenagers. Since there was no radio station Later, BBC created Radio 1 which played pop music and was inspired and loosely based off pirate radio Now
BBC RADIO 1 / BBC RADIO 2 / BBC RADIO 3 / BBC RADIO 4
BBC RADIO 5 LIVE - (started 1994) news and sports commentaries and interviews. For the middle class? BBC RADIO 5 LIVE SPORTS EXTRA- (started 2002) extended additional sports coverage BBC WORLD SERVICE - news / speeches / discussions in 30+ languages. Targeted towards international audience? BBC RADIO 6 MUSIC - (started 2002) only digital online. Plays Indie / Alternative Music |
EARLY RADIO 1
In order to appeal to its target audience, the BBC tried very hard to imitate Pirate Radio, for example by embracing the DJ culture of pirate radio. So for launch day they employed many popular former pirate radio DJs, including Tony Blackburn and Kenny Everett etc. for their proven success and also their fanbases. They picked Tony Blackburn for their very first show as he had worked on Pirate Radio and would know how to appeal to teenagers and draw them to Radio 1 instead. They also tried to loosen up a bit and use a conversational tone and jingles, which would have been unheard of in old BBC. Some of the conservative newsreaders etc. disapproved of this and there was conflict between them. However, Radio 1 was not very popular initially. One reason is because the BBC were too formal and organised to properly capture the spirit of Pirate Radio. It ended up being redundant, almost a copy of Radio 2, and didn't have the same romance and recklessness that appealed to teenagers so it was dismissed as 'not cool'. Furthermore, 'Needle Time' meant they could only play 5 hours of music per day, because it was believed that if too much music was played on the radio, people wouldn't buy records. This drove more people to turn to Pirate Radio, where they could get as much music as they wanted, at any time. |
tony blackburn vs. nick grimshaw |
Nick Grimshaw is a modern DJ, most famous for hosting the Radio 1 Breakfast Show from 2012 - 2018. Grimshaw seems to appeal to his audience pretty similarly to Blackburn, since they were both hosting for Radio 1, with humour etc. Grimshaw seems to have a bit more blunt or crude humour? But that could be because it's now acceptable and appeals better to the modern audience because it feels more casual. (Uses / Gratification theory) His audience is attracted for diversion and maybe surveillance, as there is a segement on his show for general news.
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My character is DJ Timetravel, who broadcasts a morning show for the fictional radio station, Radio 808. The show's brief is to play older songs that would still appeal to a modern audience (hence the name of the character) Since it's a morning show I wanted to play easy listening kinds of music you could listen to in the background as you do your morning routine etc. I also appealed to my target audience by picking music-related news that's not too serious, because I wanted something chill for the morning. I think it could also appeal to older people because it would be playing songs that are very nostalgic for them and were very popular when they were younger. I used Nick Grimshaw's show as a template.
For this assignment I got help from my dad - he played some songs and from that I picked ones that I liked that were more fastpaced (than others) and had a catchy tune. It was fun to do this assignment because I don't usually listen to this kind of thing, but I got introduced to many songs and artists I hadn't heard of before. |
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